Association Conventions and Expos

News, trends, and best practices for meeting professionals on all aspects of managing association meetings and conventions

Highlights

Measuring Your Marketing ROI: Follow the Data

Sep 19, 2019

An IMEX America session emphasizes data over instincts and the best tools for the job.

A New Wearable Sensor Could Be the Meeting Engagement Measurement Tool That Works

Sep 19, 2019

Bishop-McCann has a new partnership with Immersion Neuroscience to offer a monitor that tracks meeting immersion.

Who Gets the Exhibit Booth in the Back Corner?

Sep 17, 2019

Unraveling the mystery of booth-space assignments on the trade show floor.

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