Association Conventions and Expos

A study from Ashfield Meetings & Events looks at how healthcare congresses must evolve to match what doctors want to gain from exhibit hall interactions as well as educational seminars.

The organizers of MWC Barcelona chose to migrate to the electronic medium for all event information, and used an interesting prop to drive adoption among attendees.

Here’s what happened when meat, cheese, and eggs came off the menu at Greenbuild International Conference and Expo.

With a fraction of the attendance of the Convening Leaders conference, PCMA designs its EduCon event with a different approach to delivering content that fits the association's educational theme for the year.

How one association applied its online microlearning strategy to its annual conference education, addressing emerging topics while keeping the exhibit hall bustling.