Association Conventions and Expos

Today’s lessons: Create scarcity and value for virtual sponsors, then motivate attendees to interact with them.

8 lessons on how to create, sell, and deliver exhibitor and sponsor opportunities for online events

Whether in person or online, events that prioritize interactivity tend to be the ones attendees remember and return to. Here’s an outline for a planning process that puts engagement front and center.

“It’s about creating an ongoing cycle of touchpoints through a single brand experience,” said a seasoned event-strategy executive during the IMEX America show. Here’s how to make that happen.

Meeting Professionals International postpones its signature European event planned for March in the U.K.

Leadership promotions go into effect January 1 at the top of the food chain at Maritz, Smithbucklin, and Hosts Global.