Marketing Your Meeting

Veteran marketer David Allison contends that values-focused campaigns will attract more attendees to association events. Here’s what that means.

To build awareness and interest for November’s IMEX America in Las Vegas, IMEX Group launches a series of education and networking “Buzz Days.”

Organic social media posts from your association and its members are effective but not enough in today’s environment. Putting money behind certain social-media posts can ramp up interest in your events.

Two association-event veterans lay out a blueprint for catching the eye of new attendee prospects and hooking them for the long term.

You’ve tossed out your tube tops and velour tracksuit, but has your conference logo design also evolved with the times? And what does it say about your event...

Using the "what, when, and who" formula lets associations develop and deliver content that resonates with each stakeholder segment and drives engagement, attendance, and revenue.

At PCMA's Convening Leaders conference in Pittsburgh, the world-renowned marketing guru told planners how to boost event attendance year after year.