Marketing Your Meeting

What a great way to kick off the New Year—a behind-the-scenes educational experience at CES organized by Meeting Professionals International! If you’re not familiar with CES, it’s North America’s largest annual trade show...

How to get the right qualified attendees to your events and maximize revenues.

How one expert drives registration with a VIP program, targeted e-mail campaigns—and emoji.

“At events, your best customers are literally standing in the same room as you. Take advantage of this opportunity to get some feedback!” said Andy Grider, marketing manager for the Hosting and Cloud Technology Group of business-to-business publi...

Earlier this year, along with thousands of other association executives, I attended the American Society of Association Executives' annual meeting in Detroit and witnessed fascinating discussions and presentations on a vast range of topical...

This one's for the association planners among us: Integrated marketing agency PCI recently launched its third annual pro bono initiative: It will offer free marketing services for a full calendar year to an eligible 501(c) organization in the ...

Five cities and countries make the shortlist

Relentless customer focus has made Cvent’s user conference a must. You can learn a lot from our insider’s look at the planning process.