Kenes Group Ltd., a professional conference organizer and association management company focusing on global medical and scientific events, has integrated digital marketing and marketing automation software into its global congress marketing. It’...
Beth Surmont, senior manager, strategic programs with IEEE, a professional association for the advancement of technology, is a big believer in the power of meeting planners to change the world. As she said in a session at the American Society of ...
It's no secret that people are cutting back on attending conferences. Even if your organization has a bulletproof marketing plan for enticing your membership, it won't work if prospective participants can't convince the people holding...
Any hotel in a meeting, convention, or trade show’s inventory of negotiated guest rooms—a.k.a. the room block—plays an important role in contributing to a successful experience for event attendees and exhibitors alike. There...
Sponsors without a well-conceived and executed activation plan will yield crappy results. It's akin to an exhibitor purchasing a booth, not completing a booth profile, not doing any advance outreach, not manning the booth, and doing no...
MCI, a global provider of strategic engagement and activation solutions in the meetings, events, association, and congress industries, has inked a deal with Emirates, the national airline of the United Arab Emirates, which serves 145 destinations...
We all know that restaurants are masters when it comes to using psychology to draw us in, influence our food choices, persuade us to tip more, and feel more satisfied with our experience. I was reading a great Quora query on just this topic, and ...
