Medical & Pharma Meetings

Understanding physicians’ feelings on telemedicine also provides insight on how they want to engage industry reps for product education.

Brief videos from meeting attendees made the American Society of Transplant Services’ event-marketing campaign a huge success. Here are best practices for making attendee-generated content work for you.

The annual J.P. Morgan event switches to the virtual format on 30 days’ notice after major biotech firms and others pull out due to omicron-variant concerns.

A new proprietary scoring tool from life-sciences content engagement firm Array aims to take the guesswork out of determining how engaged your HCP attendees are.

At September’s Pharma Forum conference, two veteran doctors detailed how the pandemic changed their continuing-education habits, why they make time for in-person events, what they actually like about pharma-rep visits, and more.

A new event venue at the United Kingdom’s “home of surgery” is designed with medical audiences in mind.