Event Tech & Virtual Meetings

Today’s lessons: Create scarcity and value for virtual sponsors, then motivate attendees to interact with them.

8 lessons on how to create, sell, and deliver exhibitor and sponsor opportunities for online events

Whether in person or online, events that prioritize interactivity tend to be the ones attendees remember and return to. Here’s an outline for a planning process that puts engagement front and center.

Consolidation continues as companies pull together end-to-end meeting tech tools that include robust virtual platforms.

If you’re designing a hybrid-event strategy for 2022 and 2023 to help you hang on to the audience reach you achieved during the pandemic, here’s some advice on marketing, measurement, building community, and more.

A new proprietary scoring tool from life-sciences content engagement firm Array aims to take the guesswork out of determining how engaged your HCP attendees are.

Bizzabo makes its fourth acquisition, plus news from EventsAIR, MeetingPlay, CLIPr, and ON24.