Corporate Meetings & Events

Margaret Launzel-Pennes is using A.I tools for meeting marketing, promotion, and sponsorship. Here’s how she does it.

One year into the era of generative artificial intelligence, its potential to help build, promote, execute, and analyze business events is mind-boggling.

Beth Surmont uses A.I. tools for thematic development, agenda building, content creation, ad format selection. Here’s how she does it.

Heather Munnell uses A.I. for attendee-data analysis in order to design more valuable events. Here’s how she does it.

From a trove of meeting data, we pull out insights on cost per attendee, meeting formats, technology adoption, and challenges expected next year.