Corporate Meetings & Events

Walmart associates attending the annual meeting can sample products sold in their stores, from beauty supplies to apparel to food—when they’re not petting animals, playing carnival games, or flying down a zipline.

One attendee segment of Walmart’s Associates Week and Shareholders Celebration has a reputation to uphold, and planning its day-long gathering requires some creativity.

Mark Henneberger is the point person for all elements of Walmart’s Associates Week and Shareholders Celebration, combining a proven template with an outside agency’s creative ideas.

On the scene and behind the scenes at Walmart’s three-day, multi-million-dollar incentive and shareholders meeting for 14,000 people.