Corporate Toolbox

One attendee segment of Walmart’s Associates Week and Shareholders Celebration has a reputation to uphold, and planning its day-long gathering requires some creativity.

Mark Henneberger is the point person for all elements of Walmart’s Associates Week and Shareholders Celebration, combining a proven template with an outside agency’s creative ideas.

On the scene and behind the scenes at Walmart’s three-day, multi-million-dollar incentive and shareholders meeting for 14,000 people.

We’ve boiled down the experts’ advice into this must-do checklist.

Two different perspectives from veteran consultants detail the pros and cons of each approach.