When the PCMA Foundation announced the finalists for its 2023 Event Strategist of the Year award, all three were from medical associations. Here is winning planner Kristi Casale’s story—her accomplishments and her perspectives on planning for...
During March’s Pharma Forum conference, life-science event planners discussed how they keep their executives apprised of the most important details for upcoming meetings, which makes the planning process far less bumpy.
A new survey shows physicians are routinely influenced by peer commentary on social-media channels. So, key opinion leaders who present at life-science company meetings could extend their influence by also acting as digital opinion leaders.
One medical association presented attendees with the details of how it made its annual conference sustainable, and asked them to help defray the cost. The response was not what the leadership expected, but lessons were learned.