Design empathy is one of the most powerful mindsets a planner can have for creating superior conference experiences. It’s attendee-centric, not conference-product–centric. Empathy is the ability to be aware of, understanding of, and sensitive to another person’s feelings and thoughts without having had the same experience. It’s truly understanding what makes someone else tick.
Use Design Empathy to Spark Conference Innovation
Be attendee-centric, not conference-product-centric