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Dave Lutz

Managing Director, Velvet Chainsaw Consulting

In 2006, Dave founded Velvet Chainsaw Consulting, an industry leading business improvement firm that helps conference and tradeshow organizers grow or transform their major face-to-face conferences. Prior to going down the consulting road, Dave was with Experient for 22 years where he served as president of both the Meeting Planning and Registration divisions.

Dave is a frequent industry speaker, facilitator, and author specializing in large conference innovation and growth. Areas of expertise include: conference business models, strategy, attendance marketing, sponsorship programs, and meeting technology.

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