Event Design & Ideas

One year into the era of generative artificial intelligence, its potential to help build, promote, execute, and analyze business events is mind-boggling.

Beth Surmont uses A.I. tools for thematic development, agenda building, content creation, ad format selection. Here’s how she does it.

Heather Munnell uses A.I. for attendee-data analysis in order to design more valuable events. Here’s how she does it.

PCMA and Gevme have launched a A.I. tool with built-in event related prompts. Here’s how it works.

An event-data scientist makes the case for moving away from self-reported post-event surveys and towards analysis of audience behaviors.

The September 12-14 event for more than 40,000 Salesforce customers continued its “national park” theme inside and outside of Moscone Center, while CEO Marc Benioff praised the city’s preparation—but offered no future guarantees.

The David L. Lawrence Convention Center has joined a short list of convention facilities around the country with resources and training aimed at helping attendees with sensory issues.