Event Design & Ideas

At Meeting Professionals International’s European Meetings & Events Conference in March, attendees ventured beyond the walls of the convention center for some unconventional learning. Here’s what they did, along with 5 tips for executing them at...

Here’s a selection of actionable ideas from the Incentive Research Foundation’s new white paper on artificial intelligence.

Booking food trucks for an event can be budget-friendly and festive, but here’s what you’ll need to consider to ensure success.

For real and lasting impact, design event content so that concepts build, allowing attendees to connect the dots themselves and create their own "aha" moments. Here are three design strategies to help you to deliver moments of insight.

Tell us about a meeting professional who’s spearheading positive change for his or her events, organization, or our industry at large.

Tracking key performance indicators provides measurable, objective metrics for evaluating an event’s success and planning for the future. The best part: It doesn’t have to be complicated.

They can be tailored to your groups to better assess the experience of attendees, speakers, and vendors.

Newport Beach, Calif., has devised an innovative way to market itself to the thousands of people in Las Vegas for Super Bowl LVIII.

The first discussion organized by the Experiential Marketing Measurement Coalition will focus on measuring diversity, equity, and inclusion at marketing events, and will include the release of new DEI event-measurement tools.