Event Design & Ideas

Margaret Launzel-Pennes is using A.I tools for meeting marketing, promotion, and sponsorship. Here’s how she does it.

One year into the era of generative artificial intelligence, its potential to help build, promote, execute, and analyze business events is mind-boggling.

Beth Surmont uses A.I. tools for thematic development, agenda building, content creation, ad format selection. Here’s how she does it.

Heather Munnell uses A.I. for attendee-data analysis in order to design more valuable events. Here’s how she does it.

PCMA and Gevme have launched a A.I. tool with built-in event related prompts. Here’s how it works.

While 3,400 exhibiting companies vied for planner’s attention at the IMEX America show in Las Vegas, these organizations stood out to one meeting executive for their connection to top industry issues.

Dale Hudson is exiting IMEX Group at the end of this month with plans to bring her experience to new audiences.

An event-data scientist makes the case for moving away from self-reported post-event surveys and towards analysis of audience behaviors.

The September 12-14 event for more than 40,000 Salesforce customers continued its “national park” theme inside and outside of Moscone Center, while CEO Marc Benioff praised the city’s preparation—but offered no future guarantees.