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Free live and on-demand webinars led by top experts in the meetings and convention industry. Watch now and earn clock hours toward your Certified Meeting Professional certification.

SMM Pilot Programs: A Proven Process for Success
May 08, 2018
Once a client decides to move forward with a strategic meeting management pilot program, identifying tasks and initiating implementation are the next steps to success. Numerous tasks need to be undertaken pre-, during, and post-launch in order to...
machine learning
Tomorrow’s Customers: Learn, Predict, and Protect
May 03, 2018
“Imagine if you could somehow do a web search for something that doesn’t exist yet,” Mickey McManus proposes. “There is massive hidden value in the way you engage with customers when something rare, like prediction, becomes...
Idea thief
The Risks of Conference Mimicry
Apr 06, 2018
The three experiences that you should add to your next conference are: 1.  Hosted-buyer appointments 2.  A start-up...
success
8 Tips for Getting Better Responses to Your RFPs
Mar 22, 2018
I have talked a lot about eRFP “spam” in recent years, an unintended consequences of helpful meeting technology tools. In essence, eRFP spam is when some buyers send out an inordinately high number of RFPs for relatively small, simple...
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