Strategic meetings management programs have been around in one form or another for about 20 years. One topic we don't hear a lot about is the technique of identifying tiers within the meetings portfolio, to ensure the appropriate level...

Attracting new attendees to professional conferences is hard work. Throwing more money at ads in trade publications, retargeting, and paying for social listings will usually result in increased traffic and impressions, but low- to no-conversion...

There has been a subtle shift in terminology over the past couple of years from "small" meetings to "simple" meetings, a change with which I agree. This shift recognizes that not all small meetings are simple and that large meetings of 100 or 200...

Over the past decade, the two of us have attended, on average, one and half conferences per week. Are you jealous? We didn't think so...

Help your participants “sink their toes in.”

Extremely high compliance rates for the Open Payments law means that medical-event planners and their colleagues are doing things properly. But the work is not done.

Eight best practices that will improve your communications with meeting staff, stakeholders, and vendors.

Are you ready to protect your attendees from risk related to injury, sickness, security, and more?

We work a lot on developing meeting and travel policies, which provide important direction to employees on how to book travel and meetings within corporate guidelines. However, in this article I am not going to discuss these policies but rather...

Do the hoteliers, destination partners, and third-parties you work with understand what's unique about HCP meetings?