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Billie Jean King, Geena Davis, and Seth Godin headlined the annual Convening Leaders conference, providing big-picture perspective that complemented 10 educational tracks.
Karen Kotowski, face of EIC for a decade, is moving on.
Part one of a series exploring the meeting tech boom and its impact on our industry.
Using the "what, when, and who" formula lets associations develop and deliver content that resonates with each stakeholder segment and drives engagement, attendance, and revenue.
At PCMA's 2019 Convening Leaders conference, the marketing guru tells planners how to boost event attendance year after year.
In 2020, the North American International Auto Show will use warm-weather dates and new venues to bring outdoor elements to the event experience—and solidify its long-term relevance.
It's not enough just to have a duty of care plan; Kevin Iwamoto, senior vice president at GoldSpring Consulting, explains how to bring your strategy to life.
There are endless ways to customize your event pages, but never forget these essentials.