You’ve taped up your last box and said your last goodbyes. Your event is officially over! Your sponsors were smiling throughout the event, and you didn’t hear any complaints. All of this is a clear sign that your event was effective at...
Karen Chupka, SVP, CES and corporate business strategyAs an event organizer, your brand is your promise to customers. The Consumer Technology Association’s brand promise for CES is that our show serves as the global stage for innovation. But the ...
In my last article, I talked about creating a solid sponsorship strategy. Now let’s focus on the next step: acquiring your sponsors. We know why sponsors are important. They drive revenue and thereby help you increase the value of the event...
