Sponsorships

Lessons on marketing in the new mobile landscape.

Everything can be sponsored—including your event’s social media activities. Here are six monetization opportunities you don’t want to miss.

You’ve taped up your last box and said your last goodbyes. Your event is officially over! Your sponsors were smiling throughout the event, and you didn’t hear any complaints. All of this is a clear sign that your event was effective at...

Tips to boost your onsite presence and create strong sponsor relationships

In my last article, I talked about creating a solid sponsorship strategy. Now let’s focus on the next step: acquiring your sponsors. We know why sponsors are important. They drive revenue and thereby help you increase the value of the event...

7 changes you can make right now to enhance your sponsorship strategy.

See that guy over there who’s talking intently at a cocktail round on the exhibit floor with a small group of attendees? His badge says he’s just another attendee, and he only paid the attendee registration fee, but he is a de facto exhibitor—a s...