Sponsorships

When is an event app not an event app? When it’s a year-round destination for your event.

Lessons on marketing in the new mobile landscape.

Everything can be sponsored—including your event’s social media activities. Here are six monetization opportunities you don’t want to miss.

You’ve taped up your last box and said your last goodbyes. Your event is officially over! Your sponsors were smiling throughout the event, and you didn’t hear any complaints. All of this is a clear sign that your event was effective at...

Karen Chupka, SVP, CES and corporate business strategyAs an event organizer, your brand is your promise to customers. The Consumer Technology Association’s brand promise for CES is that our show serves as the global stage for innovation. But the ...

In my last article, I talked about creating a solid sponsorship strategy. Now let’s focus on the next step: acquiring your sponsors. We know why sponsors are important. They drive revenue and thereby help you increase the value of the event...

7 changes you can make right now to enhance your sponsorship strategy.