Sponsorships

Here’s why the National Association of Hispanic Journalists returned conference-related money to a sponsor.

We’ve boiled down the experts’ advice into this must-do checklist.

Q&A with PCMA’s Tonya Almond, CMP

Industry experts weigh in on activation strategies to reinvent your conference sponsorship.

When is an event app not an event app? When it’s a year-round destination for your event.

Lessons on marketing in the new mobile landscape.

Everything can be sponsored—including your event’s social media activities. Here are six monetization opportunities you don’t want to miss.