Sponsorships

We’ve boiled down the experts’ advice into this must-do checklist.

Q&A with PCMA’s Tonya Almond, CMP

Industry experts weigh in on activation strategies to reinvent your conference sponsorship.

Buckle up for a bright idea that mixes education, networking, and free travel

Lessons on marketing in the new mobile landscape.

Everything can be sponsored—including your event’s social media activities. Here are six monetization opportunities you don’t want to miss.

You’ve taped up your last box and said your last goodbyes. Your event is officially over! Your sponsors were smiling throughout the event, and you didn’t hear any complaints. All of this is a clear sign that your event was effective at...