Kim Gishler, PCMA’s new vice president of global events and experiences, talks about how her corporate-event background will help her to educate association-event planners on the latest trends, issues, and best practices in the industry.
Prices for branding opportunities at meeting sites, airports, and elsewhere in a host destination are rising noticeably, say planners. Here’s how to negotiate so that you can leverage more opportunities without blowing the budget.
Debra Zabloudil, ASAE’s new vice president of learning, on getting the right balance of in-person and virtual programming, the right member input on content, the right approach to hybrid events, and more.
A planner who had experienced tough times before guided his team through the pandemic by relying on interpersonal skills more than technological expertise.