The International Association of Exhibitions and Events has named Thomas Cindric, Jr., CEM, as the chairperson its 2019 Board of Directors. Cindric is senior vice president at Informa Global Exhibitions, Infrastructure Events, a division of...
Meeting planners’ bookshelves got a new addition this fall with the publication of The Strategic Planning Guide for Event Professionals by Christy Lamagna, CMP, CMM, CTSM. In it, Lamagna, founder of Strategic Meetings & Events, argues...
Sure, you want attendees to leave the conference with your logo emblazoned in their minds—as well as their drinkware, flash drives, pens, bags, shirts, and everything else. But when you consider that disposable swag mostly ends up in...
While event planners may bask in attendee compliments of an enjoyable time, if that doesn’t translate to revenue and ROI, a client may not be satisfied.
To the uninitiated, booking speakers or headline entertainment for a meeting or incentive program might seem like the least of a planner’s worries. But the reality of bridging the corporate world and the entertainment world can be tricky...
When I started as an editor in the meetings industry, my job and your job were worlds apart. Twenty years ago, a Venn diagram that illustrated the overlap between making magazines and orchestrating meetings and conferences would have revealed just...
