A Total Event Program includes all the events, large and small, internal and external, that an organization hosts and attends to reach and engage their prospects, customers, and employees.
Last week’s show in Barcelona got a sizable crowd. Is that a harbinger of good fortune for other 2022 meetings and trade shows, or will it prove to be just a momentary blip?
To draw in-person attendees at a tenuous time, three show organizers in one industry agree to co-locate five events in the Las Vegas Convention Center in late March.