Infections from COVID-19 will eventually peter out—but when? That question is pushing planners to hope for the best but plan for the worst, including using the virtual-meeting option.
A survey of more than 400 companies shows that the impact of government travel restrictions and fears on the part of exhibitors and event attendees is seriously affecting the industry, and the uncertainty continues.
Tech firm Salesforce just shifted its biggest Australian conference to an online event—on less than three weeks’ notice. For events with exhibitors, though, a bit more time is needed to make it work.