Every meeting planner has had to contend with complaints about meeting room temperature—too hot, too cold, and rarely just right. Here are some tips that can help.
You can’t pull your 2019 event designs off the shelf and expect them to work now. Chris Fredericksen, chief creative officer for experiential agency Pinnacle, offers these ideas for designing and building compelling brand experiences.
A new report from the American Institute of Physics asks how the digital experimentation and lessons from the past year can make conferences more valuable.
Consumer-show veteran Mike Karsting lands the top events role with the World Pet Association at a moment when business events require an unprecedented focus on marketing and promotion. Here, he discusses that challenge.
Just like at in-person shows, sponsors want moments of deeper connection with virtual attendees. Here’s how one association provided those opportunities.
