I’ve left a few meetings before they were officially over. By skipping that last general session I could avoid losing a whole day out of the office, or get out of taking a red-eye flight, or make it to an event back at home...
Betsy BairWe regularly write about and advocate for the importance of face-to-face meetings. I may be a little biased since I make my living off of them, but here’s yet one more example of why they work so well.
To wit: I attended IMEX America...
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During this week’s featured podcast, Grass Shack Events and Media's Mike McCallen speaks with Tahira Endean, who currently works as a producer for BC Tech Summit.
Tahi...
Courtney Morrow, social media manager, Hilton AnatoleDuring IMEX this year, I heard a lot of cool property stories. One that seemed pretty unique was about the 1,606-room Hilton Anatole Hotel, which is near downtown Dallas. Not only do they offer...
Many conference organizers provide potential attendees with templates and tools designed to convince the boss to approve their participation. These are cost/benefit tools with boilerplate copy. Quantifying the expense side is straightforward. The...
There are a lot of lifestyle brands out there (try our matching game)—so many, in fact, that it’s not easy for consumers to distinguish between them. Which one is all about local flavor? Which is the one for cost-conscious (and design-conscious) ...
Freeman is continuing its evolution into a global brand experience company with the appointment of designer, author, optimist, and massive changer Bruce Mau as chief design officer. This is a newly created position, and also will be a new...