Sherri Lindenberg, senior vice president, Crump Life Insurance Services, says she and her marketing and events team have struggled over the years to present an awards ceremony with the right timing and mix of honorees. In 2015, they hit the sweet...
What did participants at this year's Pharma Forum, taking place this week at the Marriott Marquis in New York, see when they entered the general session ballroom that made their eyes widen? Just this:
I don't know if you can see all the wa...
Most people I’ve talked with about them have a love-hate relationship with icebreakers. When they work well, they really shoot the energy level into the stratosphere and help people make connections. When they go awry, an awful pall can fall over...
What compels employees, clients, and incentive qualifiers today? It’s not cash or more stuff. It’s access.
The high-performing talent and high-value customers that companies need to attract and retain want to go behind the scenes, make a diffe...
“I have so much respect for meeting planners. What you do is critical to our success,” said Jeff Duckworth, president, retail distribution, at John Hancock Investments. Duckworth leads a team of wholesalers and sales representatives...
You know your meeting’s attendees. You even love them—well OK, some of them. But are you unintentionally doing them a disservice? As a frequent meeting-goer, here are some traps I see planners fall into all too often. But they don't have to!
1...
Big data is big news for most industries these days—even, or perhaps especially, for meeting professionals. You can use the data you generate to measure how well your event is performing against your organization’s goals and objectives, and to he...
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Sam's favorite quoteGrass Shack Events and Media's Mike McAllen talks with Samuel J. Smith, who runs an audience engagement company called Interactive Meeting Technolo...