In order to build brand loyalty for their exhibitions and events, organizers must create a lasting and meaningful engagement for their attendees. Nothing replaces a great experience, which—for today’s organizer—is the ROI that...
David Stankiewicz, project manager/strategic programs with IEEE, a professional association for the advancement of technology, showed how meeting planners can use Google+ Hangouts to enhance an event by, well, using Google+ Hangouts to speak at a...
I am the proud daughter of a New York Police Department detective who worked in crime prevention and safety for his entire career. My father, Larry, dedicated his life to educating people in the East New York section of Brooklyn on crime...
Director Roth with actress Lorenza Izzo on 'The Green Inferno' set in Peru (Photo: The Green Inferno) I was reading these five "bloody good lessons on creating intensity” that Fast Company writer Joe Berkowitz divined from the musings of horror f...
There has been a lot of talk in recent years about companies mapping their “customer journey”—those key touchpoints throughout a customer’s interaction with a company—to figure out what’s working, and where the gaps between what customers want an...
“We already know what we’re going to present at the meeting, and we know what attendees want to hear about.” How many times have you heard that from your internal meeting clients...
Make it easy for your attendees to take selfies branded with your logo or your meeting's hashtag when you work with digital advertising company Porter24 to install a touchscreen in your meeting hotel lobby or conference space...