Changemaker Leslie Jones, American Occupational Therapy Association, met the uncertainty of the pandemic with improvements to the group’s biggest events. Here’s how she did it.
At its July convention, the association for destination marketing organizations will dedicate significant time to finding solutions for a problem that extends well beyond its industry: the rise in urban crime and its impact on public safety.
Kim Gishler, PCMA’s new vice president of global events and experiences, talks about how her corporate-event background will help her to educate association-event planners on the latest trends, issues, and best practices in the industry.
Prices for brandable spaces at meeting sites, airports, and elsewhere in a host city are way up, say planners. Here’s how to negotiate with venues so you can sell sponsor opportunities at a healthy profit.