The firm’s VP of global events dishes on “making a two-year transformation in eight weeks,” the new mindset event producers must accept, and how hospitality suppliers can be part of events again.
The American Society of Association Executives is in the middle of three-month sprint to convert its annual meeting and exposition to an online event. Here, the planning team discusses that formidable task and offers advice to other associations.
Three medical-meeting experts offer their perspectives on making online events free of technical issues, compelling for attendees, and worthwhile for the host company.