How should these sessions, and planners’ roles in them, evolve so that they continue to fulfill an association’s needs and goals? A veteran planner offers ideas.
More than 5,000 meeting and event buyers came to Frankfurt, Germany, from May 21-23 for IMEX Frankfurt 2019, a sister show to the IMEX America event that happens in Las Vegas each autumn. (Begun in 2003, Frankfurt is the original IMEX event.)...
A study from Ashfield Meetings & Events looks at how healthcare congresses must evolve to match what doctors want to gain from exhibit hall interactions as well as educational seminars.
The organizers of MWC Barcelona chose to migrate to the electronic medium for all event information, and used an interesting prop to drive adoption among attendees.