Know your audience. Focus on content that matches your group's needs, demographics, and interests. Make online content compelling. The most critical element required for your virtual event's success is having interesting, engaging, educational...
In a down economy, associations are re-engineering their marketing strategies. Should hosted-buyer meetings be part of your organization’s portfolio of events?
How the Independent College Bookstore Association adopted the hosted-buyer model as its relationship-building format—and why other organizations are doing the same.
