According to a recent study from the Center for Exhibition Industry Research, the economy has forced greater scrutiny in how marketing dollars are spent. As a result, companies are forgoing events that have a low return on investment. The report also finds that some executives are looking to shift money to alternatives have a better return on investment, including digital and in-person marketing/sales alternatives.
A Complement to Trade Shows
In a down economy, associations are re-engineering their marketing strategies. Should hosted-buyer meetings be part of your organization’s portfolio of events?