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A Complement to Trade Shows

In a down economy, associations are re-engineering their marketing strategies. Should hosted-buyer meetings be part of your organization’s portfolio of events?

According to a recent study from the Center for Exhibition Industry Research, the economy has forced greater scrutiny in how marketing dollars are spent. As a result, companies are forgoing events that have a low return on investment. The report also finds that some executives are looking to shift money to alternatives have a better return on investment, including digital and in-person marketing/sales alternatives.

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