I found myself in the middle of a small whirlwind earlier this month when the Green Meeting Industry Council released its case study on meetings gamification. The study tells the story of GMIC’s 2011 Sustainable Meetings Conference, its first...
Over the past couple of years, Jeff Rogers, president of communications agency ZAP Creative in Chicago, noticed that many of his big-budget corporate clients were pulling him aside and saying the same thing. It always began with, “Hey, we’ve got...
Denise Ker has planned and promoted a lot of corporate incentive conferences. She’s also a video blogger, or “vlogger,” who noticed that the authenticity and immediacy of that type of communication really got people engaged...