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Augeo Affinity Marketing: 2022 CMI 25

The CMI 25, MeetingsNet's list of the top independent meeting planning companies, is a resource for organizations looking for an experienced partner for conferences, incentives, trainings, and other corporate meetings.

Augeo Affinity Marketing

St. Paul, Minn.

2021 Volume

In-person corporate meetings: 106
      # with a hybrid component: 94
Stand-alone virtual events: 92
Incentive travel programs: 20
Room-nights booked for meetings and incentives:11,200

The Latest

• In early 2021, Augeo accelerated the growth of its meetings and event business with the acquisition of Overland Park, Kan.-based Wellington.
• In July 2022, Augeo introduced Heaps, a platform that allows people to exchange loyalty rewards for leading cryptocurrencies. In addition, users can purchase crypto with cash and through recurring deposits. The platform also has educational tools to help consumers better understand cryptocurrency investing.  Heaps integrates into any loyalty program, making it easy for participants to buy, access, earn, and track crypto investments.
• In late 2020, Augeo acquired Boca Raton, Fla.-based Deluxe Rewards, giving it a patented, dual-currency loyalty and engagement technology with an expansive collection of premium retail goods and travel services.
• In Q3 2021, Augeo earned two industry awards for development and delivery of an immersive virtual gifting experience that included a 3D virtual gifting hall, curated gift stations, and detailed 3D views of possible rewards.



David Kristal, Founder & Chief Executive Officer
Juliann Gilbert, Chief Marketing Officer
Joan Wells, President, Experience

More Stats

Full-time employees in North America (May 2022): 100
Meetings and incentive travel programs held outside the U.S.: 2%
Revenue from planning meetings and incentives: 58%
Revenue from planning virtual meetings: 20%

The biggest challenge to producing meetings and incentives over the next year is likely to be…

“…the continued intersection of digital and live spaces with ever-increasing expectations for innovation. The role of engagement technologies that build authentic connections across the event world is essential and only growing. They must start with strategy and deliver human-first connections that are meaningful, which energizes us as an organization.”

—Joan Wells, President, Experience


Event Experiences


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