Ashfield Event Experiences
Fort Washington, Pa.
In-person corporate meetings: 339
# with a hybrid component: 92
Stand-alone virtual events: 1,075
Incentive travel programs: 3
Room-nights booked for meetings and incentives: 68,166
• In June 2022, Ashfield Event Experiences became part of The Creative Engagement Group, a communications agency with global locations. The integration of AEE into TCEG
comes as a result of their respective parent companies, Ashfield and Huntsworth joining forces to become Inizio, which is based in Dublin.
• The leadership team at Ashfield Event Experiences now reports to Russ Lidstone, Group CEO, The Creative Engagement Group.
• In 2021, AEE helped a new client to bring its Covid-19 vaccine to market by managing its educational programs. The team worked over the holidays so that when FDA approval was received in January, the vaccine could be immediately rolled out to healthcare providers.
• Ashfield Event Experiences reports that it lost no clients and took on new ones during the pandemic. For two key clients, the company shifted from live logistics to full-scale virtual project management and retained their existing project management teams in the process.
Russ Lidstone, Group CEO, The Creative Engagement Group
Liz Harvey, Senior Vice President, Ashfield Event Experiences U.S.
Katie Coleman, Vice President Client Engagement, Ashfield Event Experiences U.S.
Full-time employees in North America (May 2022): 133
Meetings and incentive travel programs held outside the U.S.: 1%
Revenue from planning meetings and incentives: 27%
Revenue from planning virtual meetings: 60%
The biggest change to our organization as a result of the pandemic has been…
“…the way we and our clients value the power of human interactions to create lasting change. The emphasis on just ‘being together’ coming out of the pandemic is unprecedented, and whilst we now have a new appreciation for digital events, we are reenergized to find engaging and educational ways to bring people together safely.”
—Liz Harvey, Senior Vice President, Ashfield Event Experiences U.S.