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Why Association Virtual Meetings Are Like Print Publishers

In some ways, it seems like virtual meetings popped up overnight. I’m not talking about content-driven webinars, which have become a wildly popular—and effective—way to disseminate information and education. Those have been around for a few years and are here to stay. But it’s hybrid—or blended meetings—that have come into their own in 2010 with video or audio streaming that extends a face-to-face conference, trade show, or event to hundreds or even thousands of people who can’t attend in

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