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What Associations Need to Know about SMM

Strategic meetings management principles can help you leverage your organization's buying power, control costs, increase efficiency, and more.

Karl Kirsch, CAE, had heard about strategic meetings management — or SMM — for years at industry meetings, but he wasn't completely sure what it entailed until he attended a session at a meeting management conference. While listening to the presenter, Kirsch, vice president, Meeting Expectations, an Atlanta-based association management and meeting planning company, came to a realization. “We already kind of do that in the association world. We just don't call it that,” he says.

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