Assessing the current situation is an essential element of the continuous improvement cycle for any program you lead. And for strategic meetings management (SMM) in particular, an assessment is a very helpful tool to identify gaps in a program that has been in place for a few years. Assessments are also a valuable way to address hidden concerns when a program is struggling to gain traction and volume at targeted levels. As a result of the assessment, the program manager will be able to determine next steps to optimize the current SMM program. Below, I have outlined three key components of an SMM assessment.
Survey to determine quantitative information such as:
1. Current volume of meetings
2. Who’s planning meetings
3. What types of meetings
Stakeholder interviews to discover qualitative information:
1. Pain points
2. Current program satisfaction levels
3. Service gaps
Benchmarking with similar companies:
1. Identify best practices
2. Compare and contrast current practices with best practices
3. Make operational improvements
Although this assessment model is geared towards evaluating an existing SMM program, it can certainly be adapted for organizations interested in examining the potential value of a meetings management program.