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Social Media Influencers: Richard Branson Tops Our List of Online Stars

It wasn’t easy, narrowing the field of online personalities in meetings and travel to the 11 most influential. What we learned is that people don’t rise to the top in social media because of a certain number of tweets or fans or followers, but because of the enthusiasm, insight, introspection—and sometimes, insanity—they share with the rest of us.

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