I've spent more than 30 years helping organizations market meetings. While most are adept at planning and conducting meetings, few market them properly. If you put your soul into what promised to be a real blockbuster convention, but nobody showed up, chances are your marketing plan — if you even had one — failed. Here, briefly, are the five mistakes I see over and over:
Register to view the full article
Register for MeetingsNet.com and gain access to premium content including the CMI 25 Listing, our monthly digital edition, the MeetingsNet app, live and on-demand webinars, and much more.