Ron Rosenberg, president, QualityTalk Inc., calls himself the “master of business self-defense.” At a session called “How to Get Record Attendance at Your Next Event: 7 Proven Strategies That Won’t Cost You a Dime” at the recent Meeting Professionals International World Education Congress, he gave concrete examples of how meeting professionals can improve their marketing materials. He often speaks to and consults with association audiences and has been awarded the Certified Speaking Professional designation by the National Speakers Association. He’s lively and humorous, and just might have been a stand-up comic in another life. Visit his Web site at www.RonRosenbergSpeaker.com. Here are some of Ron’s top tips for driving attendance through effective marketing.