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Tektronix: Motivating Around the World

One of the leading providers of test-measurement and monitoring instrumentation, Tektronix Inc., headquartered in Beaverton, Ore., once had disjointed recognition programs that were aimed at various subgoals of the organization, such as cost-savings and customer satisfaction. In an effort to unify its recognition efforts, the company last year created a single program, called TekValues, that is based on six core values: Customers, Innovation, Accountability, Integrity, Profitability, and

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