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Skyy Spirits Meets in a Bar

Skyy Spirits headed to the bar to educate its sales force about the recent acquisition of Cabo Wabo tequila.

What would your meeting attendees say if you ditched the hotel ballroom in favor a bar? That's just what Skyy Spirits did at the company's annual sales meeting in San Francisco in January. But although attendees convened at area hot spots and tasted Skyy-brand drinks, the three-day event was far from a free-for-all.

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