You might call Shawna Suckow, CMP, an accidental association executive. She launched a LinkedIn group in October 2008 as a place for her senior meeting planning friends to network, and in a moment of inspiration, gave it a catchy acronym—SPIN (Senior Planners Industry Network)—and laid down a couple of key ground rules: The group would be exclusively for planners with at least 10 years of full-time planning experience, and membership
Shawna Suckow on the Growth of SPIN
Shawna Suckow, CMP, launched SPIN as a LinkedIn group in October 2008 as a place for her senior meeting planning friends to network. It now has 2,000 members and has hosted 40 live events in 14 cities.