Shinola Hotel Brings Luxury to Downtown Detroit

Leather goods and watchmaker Shinola opens an elegant hotel in two of the city’s historic buildings.

Detroit’s newest hotel opened on January 2 in the historic Woodward shopping district. A collaboration between luxury watch and leather goods company Shinola and real estate firm Bedrock, the 129-room Shinola Hotel is located in five buildings including the historic former Singer Building and Rayl’s store.

The property features six bars and restaurants, including San Morello, an Italian restaurant, and Penny Red’s, serving Detroit-style fried chicken and biscuits. The Brakeman, opening this winter, is a beer hall featuring Midwestern craft beers and a casual atmosphere offering games such as ping-pong and foosball. There's also the Evening Bar cocktail lounge and the Living Room, featuring couches and a fireplace. For shopping, there's an on-site destination known as Parker’s Alley.

The property offers a total of 8,480 square feet of meeting space. The largest venue, Bixby Hall, can host up to 200 for a banquet and features a marble fireplace, floor-to-ceiling windows, and an ornate tile ceiling. The 950-square-foot Foundry Room leads out to one of two terraces, and the 1,750-square-foot Birdy Room is a conservatory with vaulted glass ceilings and a private garden.

All guest rooms have hardwood floors and mid-century furnishings, and some have private terraces and a turntable complete with a vinyl collection. The hotel is within walking distance of Ford Field and Comerica Park. 

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