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“Grassroots Army” Needed to Fight Negative Perceptions

Roger Dow, president and CEO of the U.S. Travel Association, today unveiled the Industry Coalition’s new information and advertising campaign called “Meetings Mean Business” to fight “irresponsible attacks” from the government and the media that are causing, what he characterized as massive cancellations of meetings, incentives, and events, as well as postponements of future bookings.

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