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CIC Adds Voice to Meeting Industry PR Efforts

The Convention Industry Council has launched a public messaging task force to improve the image of meetings, the latest industry effort to battle the negative public perception of events and business travel. CIC has hired Y Partnership Inc., a well-known advertising, public relations, and marketing company in the hospitality industry, to develop half a dozen key messages for CIC’s 34 member associations to use for internal and external communications this fall.

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