If you’re designing a hybrid-event strategy for 2022 and 2023 to help you hang on to the audience reach you achieved during the pandemic, here’s some advice on marketing, measurement, building community, and more.
The 10th edition of IMEX America, held November 9 to 11 after a one-year pause due to the Covid pandemic, drew more than 3,300 buyers and over 2,200 exhibiting companies to the show's new home at the Mandalay Bay Convention Center in Las Vegas...