Where are your pain points for achieving event sustainability goals? What are your successes? Tuesday, April 23 is the day to ask these questions, share best practices, and be a part of the fifth annual 24-hour Twitter conversation about sustainability and corporate social responsibility in the events industry.
Organized by Positive Impact, #CSRshareDay is expected to engage meeting professionals from Chicago to Bangkok to Barcelona in an all-day, idea-sharing tweet-up. Fiona Pelham, CEO of Positive Impact and a former president of Meeting Professionals International, explains that the day’s global, multiple-moderator format adds to the online energy:
“The design of the campaign, where each hour one host will thank the other and then step in to lead, is a great example of the approach it will take to create a sustainable event industry. It isn’t about one big idea or one leader or one ‘right’ way to do things. Instead, it’s a (sometimes messy!) collaboration between strangers with a shared passion for a better world. It’s someone sharing something that worked for them so that on the opposite side of the world the idea can be tweaked and used in a different way. It’s people fearlessly sharing their experience in a world where it’s all too easy to critique rather than try something new.”
Have you found a way to cut down on plastics? Is your venue running on renewables? Need some fresh ideas for community service? #CSRshareDay tweet topics are wide-ranging, from recycling and low-carbon travel to food waste and sustainable sourcing. The theme this year is measurement, so expect a special emphasis on examples of how to track and report change initiatives.
To be a part of the event, visit Twitter throughout the day on April 23. Last year saw more than 1,500 #CSRshareDay tweets with a reach of 1.6 million Twitter users, and this year the goal is 2 million. To find out who’s hosting the conversation each hour, or to volunteer as a host (there are a few spots left), visit Positive Impact’s #CSRshareDay site.