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Show Me the Money

Now is the time to sell strategic meetings management to the C suite. Improving accountability, mitigating risk, and cutting costs are all high on their lists these days — and all are benefits an SMMP can bring you from day one.

If there's a pitch to be made in corporate meeting planning right now, it's the one for implementing a strategic meetings management program. “Launching an SMMP involves an internal sell, so start with a business plan,” says Lisa English, CMP, CMM, president and chief strategist at Meeting Dimensions in Temecula, Calif. “Especially now, because of the economy, there is much more focus on demonstrating return on investment. You need to be clear on what the payback will be, how much time it

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