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3 Must-See Resources for Next-Gen SMM

3 Must-See Resources for Next-Gen SMM

Check out these 3 resources for more information on next-generation strategic meetings management

1) Advito white paper on integrated travel & meetings

This downloadable white paper outlines the benefits of combining transient and meetings spend: process efficiencies, savings, supplier leverage, traveler satisfaction, traveler tracking & duty of care, and better data. Source: Advito

2) PCMA Convening Leaders session on the new SMM 

Rick Binford, vice president of strategic marketplace development at Lanyon; Carolyn Pund, CMP, CMM, senior manager, global strategic meetings management, at Cisco Systems; and Debi Scholar, GLP, GTP, CMM, CMP, SSGB, CTE (who was a consultant at the time and recently started a new position as global cross-divisional category leader/director of virtual meetings at Novartis)—shared their visions at a session at PCMA in January. Then audience members took to pad and paper to sketch their visions of next-gen SMM. Source: MeetingsNet

3) Lanyon next-gen tools for corporate travel and managers

Kevin Iwamoto, vice president of industry strategy, Lanyon, predicts that next-gen tools “enabling consolidation of data will become the norm as corporate buyers seek to capture and utilize business intelligence from their organization’s overall meetings, events, transient business travel and hospitality spend." Source: Caroline Boey, TTGmice


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